RAZORPAY × BIGBASKET

The 1-click checkout for India’s online grocery store.

Let shoppers return to “bigbasket – online grocery store” with their address, preferred UPI or card, and payment details already ready—whether they are buying fruits and vegetables, replenishing dairy products, or placing a fast bbnow by bigbasket order.
See the peak-hour payment flow →
Today’s grocery checkout health
UPI 68% Preferred
Cards 19% Debit/Credit
Wallets + EMI 13% Other
Address prefilled · Payment ready.
The best online grocery store in India. Online supermarket for all your daily needs. Online shopping now made easy with a wide range of groceries and home needs.

From “Shop by Category” to order confirmed in one familiar step.

A BigBasket customer is not starting from zero. They have a saved home address, a preferred payment method, a weekly milk routine, and a basket assembled around daily needs. Magic Checkout recognises returning shoppers from Razorpay’s 100M+ shopper network and removes the form-filling that slows down a high-intent grocery order.

For BigBasket, that means fewer abandoned baskets during evening demand spikes, faster confirmation for bbnow, and a cleaner path from snacks and branded foods to paid order.
Returning shopper
Address and contact details prefilled
Payment choice
UPI, cards, netbanking, wallets, EMI and BNPL
Risk-aware checkout
Predictive COD nudges and RTO Protection

See what happens when a repeat grocery order reaches checkout.

Paste a basket, customer state, or delivery scenario. Razorpay returns the payment recommendation, checkout treatment, and projected operational impact.
Illustrative demo values, not a BigBasket performance claim.

Fast enough for bbnow. Flexible enough for every BigBasket basket.

Magic Checkout gives BigBasket one payment layer across scheduled grocery delivery, urgent bbnow orders, recurring household baskets, and high-volume campaign traffic.
UPI-first completionPresent UPI prominently for Indian grocery shoppers, with cards, netbanking and wallets one tap away.
Refund-ready paymentsRoute cancelled-item and failed-delivery refunds back to the original payment method with clear status events.
Recurring basket paymentsSupport repeat grocery routines without forcing shoppers to re-enter payment details every time.
Affordability and couponsSurface relevant offers without interrupting the basket-to-payment flow.
COD/RTO intelligenceIdentify risky cash-on-delivery orders and nudge eligible customers toward prepaid payment.
RTO ProtectionReimburse eligible failed deliveries so delivery economics are not decided by checkout risk alone.
Checkout completion Prepaid mix Payment success Refund turnaround RTO rate

Go live in about a day without rebuilding the grocery checkout.

Deploy Magic Checkout on the BigBasket web checkout, then pass the basket and delivery context Razorpay already needs to make a better payment decision.
PCI-DSS Level 1 100+ payment methods Single script tag
Shopify
WooCommerce
Custom store
<script src="https://checkout.razorpay.com/v1/magic-checkout.js"></script>

<script>
  RazorpayMagicCheckout.open({
    merchant: "bigbasket",
    channel: "bbnow",
    order_id: "BB-BLR-782941",
    amount: 73900,
    currency: "INR",
    customer_state: "returning",
    delivery_city: "Bengaluru",
    delivery_slot: "2026-07-12T19:00:00+05:30",
    payment_preference: "upi",
    basket: [
      { sku: "AMUL-TONED-1L", category: "dairy products", qty: 2 },
      { sku: "FRESHO-BANANA-1KG", category: "fruits and vegetables", qty: 1 },
      { sku: "FORTUNE-SUNFLOWER-1L", category: "branded foods", qty: 1 }
    ],
    events: {
      success: "bigbasket.payment.captured",
      refund: "bigbasket.refund.initiated",
      risk: "bigbasket.cod.risk_review",
      protection: "bigbasket.rto.protection_eligible"
    }
  });
</script>
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The checkout pattern behind India’s fastest-moving baskets.

BigBasket is in a category where customers compare convenience, delivery confidence, and payment speed—not just product price. These adjacent commerce brands matter because they operate at similar transaction velocity and face the same prepaid, payment-success, and delivery-risk pressures.
Blinkit Instant grocery checkout, payment
should take less time than delivery slot
Zepto UPI-first, mobile-heavy repeat orders,
every extra field creates drop-off
Swiggy Instamart High-frequency baskets, peak-demand
payment reliability
Myntra Large-scale prepaid commerce,
coupon logic, payment-method choice
Nykaa Returning shoppers, saved details,
affordability offers, refund clarity
BigBasket’s advantage is daily-needs frequency. Magic Checkout protects the moment those repeat baskets become revenue.

Give one high-volume grocery flow one day.

Run a focused pilot on BigBasket web checkout for returning Bengaluru shoppers placing bbnow baskets between ₹500 and ₹1,200. Compare standard checkout against Magic Checkout on payment success, checkout completion, prepaid mix, refund turnaround, and COD/RTO rate.
Start with one channel, one city, and one repeat-shopper cohort—then decide from BigBasket’s own checkout data.